The Referral Edge

If you’ve ever walked into a referral partner's scheduled meeting or drop in interaction and felt that quiet whisper, “Who am I to be here," you’re not alone. That’s imposter syndrome talking, and in home care business development, it’s more common than most will ever admit. The Hidden Cost of Imposter Syndrome Imposter syndrome doesn’t just drain your confidence, it limits your agency’s impact. When you hesitate to pick up the phone to schedule a meeting with any type of ref

There’s something timeless about the way Mr. Rogers made people feel. He didn’t rush. He didn’t fix. He listened. He created a world where people, children and adults alike, felt safe to share what was heavy on their hearts. In today’s metrics-driven senior care world, we could all take a lesson from that quiet kind of leadership. Because the truth is, the greatest leaders and business developers in our industry aren’t the loudest in the room or the ones with the slickest pit

Sometimes the biggest obstacle to growing your home care agency isn’t the market, the competition, or the referral sources that “won’t respond.” It’s the walls you've built inside yourselves. Walls made of beliefs you've carried for years. Walls you don’t even realize are standing between you and the very people you're trying to reach. The Invisible Walls That Limit Growth In the senior care world, we tell ourselves stories every day, about families, about referral partners,

It was a Sunday night. Most salespeople were winding down, watching TV, scrolling their phones, trying not to think about Monday. But Angela, a home care sales professional, opened her laptop instead. She had learned something the hard way: when you don’t plan, your week gets hijacked by traffic jams, wasted visits, and unprepared conversations. The week before, she had missed her chance to connect with a hospital case manager, because she showed up right during the discharge